Insider tip: I have recently done another tutorial video on Bezier curves. We will now start the process of adding segments into the logo using Bezier curves. You can achieve this by simply switching from the Fill to the Stroke button, like in the screenshot below, or by pressing Shift+X (Command+ X for Mac).ĥ.Ěs you can see, the simple command has removed the fill and given us the curve of the logo on which we’ll work. Start by highlighting the letter C and then choosing the Stroke option so your fill is empty and all you can see is the stroke of the shape. We will do that in a way that maintains the integrity of the letter C but will make the design that much better and more sophisticated looking.Ĥ. In this step, we will divide the shape into segments using Bezier curves for the logo, which will give us four separate sections within the same shape. Meaning, it’s no longer a letter or editable text it's a vector now and the Illustrator has presented the shape to you in its vector format. Why it looks different is because by pressing the right-click of your mouse, you have created outlines of the letter. You’ll see that the letter already looks a little different just by this simple change. Now, highlight the whole letter and press right-click. Zoom in a little so the letter is big enough for you to work easily. So the one I’m going to choose is a Google font called Poppins and I’ll select Poppins Black.ģ. Pick one that’ll be thick and uniform on all sides because you don’t want to be restricted by the shape of your font. In the next step, we will choose a typeface for the letter C logo.
#Adobe illustrator logo design tutorial how to#
In the video below, you’ll find out how to create a beautiful C logo, divided into curved segments and filled with bright gradient colors.Ģ. Since lettermark logos are a highly sought after commodity, this article is dedicated to learning the process of letter logo creation. Important to remember, letter logos may not solely consist of letters some can also include numbers in their design.
While wordmark logos contain the whole of the business name in their brand identity (Coca-Cola), lettermarks use acronyms containing business name initials or sometimes just the first letter of the name (example: Netflix’s N). Popular examples of lettermark and wordmark logos are, IBM, HBO, Coca-Cola, and Google, etc. As they are based on the very name of the business, lettermarks and wordmarks are uniquely impactful than their combination counterparts. While combination logos are the most popular kind (e.g.: Nike, Starbucks, and BMW), lettermarks and wordmarks are distinguished enough in their own rights. Combination logos (contain symbols and text, both).It holds an extensive variety of design concepts summarized under three headings: The logo design universe is a vast space.
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